![]() But what exactly is it about showing diverse faces that make your ad, image, or campaign so much more effective? The Power of Personalization Which ultimately allowed them to market a greater range of products. In 2018 a study by Harvard Business Review found that the most diverse companies scored 19 percent higher in innovation. The same is seen in employee performance. Furthermore, 58% of LGBTQ+ respondents, 53% of African-American, and 40% of Hispanic respondents have walked away from a brand for not representing them in its advertising. A power that will ultimately translate directly into actual revenue, employee performance, customer experiences, and much more.Īccording to an Adobe survey, 62% of respondents said that a brand’s diversity, or lack of it, impacts their perception of their products or services. That, my friends, is the power of diversity and inclusion.
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